Are you targeting the right prospects? A successful GTM strategy starts by understanding your Ideal Customers Profiles (ICP). Then to improve your GTM motion with clear processes.
Define Ideal Customer Profile and Buyer Profile
Customer Journey Mapping
Process adjustment based on ICP and Customer Journey
Are you charging enough for your product? Your value proposition needs to be aligned to what your customer values. Once you know your ICP, Buying Persona, and Customer Journey you need to align your product positioning to create optimal value to maximize revenue.
Product Pricing & Positioning
Does the value of your product match the price?
Value Communication
Is the team able to communicate the value correctly?
Pricing Strategy
Are you underpricing your solution?
Are you leveraging your channels? In today's sales environment, Sales-Led-growth (SLG) is not enough. There are ways to leverage Product Leg Growth (PLG), partners, communities, or a combination of those. We advise on the strategies to adopt the best distribution channels for optimal sales.
Managing PLG and SLG
Inbound and Outbound process optimization
Does your team make enough calls to reach pipe targets?
Alignment of Direct Sales with Channel Sales
Do your partners communicate the same value prop?