Experienced operators who’ve scaled revenue from €10M to €2B at Tesla, Chargbee, or Moss.
We cover all your RevOps needs.
Process Optimization
Streamline and unify Sales, Marketing, and Customer Success workflows for maximum efficiency and minimal revenue leakage.
Pipeline standardization
Leads handoff automation
Cross-team SLAs
Human + AI Agent Alignment
Align Sales, Marketing, Customer Success, and AI agents under shared goals.
KPIs & OKRs alignment
Compensation plan design
Upskilling frameworks
Data & Analytics Setup
Create unified dashboards and accurate forecasting systems that eliminate silos and manual reporting hacks.
Data clean-up
KPIs & performance dashboards
Data archticture for AI
Systems Integration
Optimize complex CRM systems like Salesforce and HubSpot to support your unified revenue operations.
CRM/CPQ/ERP implementation
Custom build AI solutions
Automations & Workflows setup
Revenue Strategy
Develop comprehensive RevOps strategies that support growth and investor expectations.
Growth planning
Scalability assessment
ROI optimization
AI Deployments
Deployment of high-impact AI workflows and automations that show results within the first quarter.
AI-enabled workflows for mundane tasks
GTM AI roadmap
AI adoption and enablement
Who we partner with
High-Growth SaaS Scale Up
Post-Series B/C growth
For companies scaling rapidly and needing streamlined RevOps to sustain momentum while impressing investors.
Key Job to Be Done:
“Implement proven RevOps best practices fast to hit targets without chaos”
Private Equity-Backed Firms
Post-Investment optimization
For mid-market companies under PE ownership needing rapid revenue efficiency improvements to meet aggressive targets.
Key Job to Be Done:
“Drive revenue output and margin improvements in 24 months for IRR targets”
Post-Merger Integration
Sales & Marketing Unification
For companies that have merged/acquired and need to integrate revenue teams into one unified organization.
Key Job to Be Done:
“Successfully blend organizations into one efficient revenue engine without losing deals”
Small and Medium Enterprises
Revenue Process Modernization
For established mid-market companies modernizing outdated sales practices with unified RevOps frameworks.
Key Job to Be Done:
“Transform go-to-market approach into a modern, efficient machine for digital era competition”
Roos Reitsma is a RevOps leader with 15+ years of enterprise experience at companies like Microsoft, Chargbee, and Trusted Shops. She specializes in growth strategy, revenue operations, and marketing analytics, helping organizations align teams, optimize processes, and scale sustainably.
How we do it.
The 5 Best RevOps Courses to Take in 2026
RevOps in 2026: How AI Is Changing Revenue Operations
CPQ Pricing: Build It Yourself in Salesforce or HubSpot
What is Fractional RevOps? Guide for SaaS Companies
AI Is Challenging Seat-Based Pricing and what to do about it
AI Sales: a RevOps view on how modern Revenue teams use AI
The EU Data Act Just Churned Long SaaS Contracts
