


Nov 30, 2023
Revenue Operations (RevOps) has many acronyms and terms. Here a list with definitions.
Account Expansion: Strategies to increase revenue from existing customers through upselling, cross-selling, or other methods.
Account-Based Marketing (ABM): A focused strategy where marketing and sales collaborate for personalized experiences for high-value accounts.
Annual Recurring Revenue (ARR): Yearly revenue expected from ongoing customer subscriptions or services.
Average Contract Value (ACV): The average annual value of customer contracts, indicating the typical deal size.
Bookings: The total value of all new contracts signed over a specific period, used as a growth indicator.
Churn Rate: Percentage of customers or subscribers discontinuing their service over a given period.
Customer Acquisition Cost (CAC): Total cost associated with acquiring a new customer.
Customer Lifetime Value (CLV): Estimated total revenue expected from a customer throughout their relationship.
Customer Success: Efforts to ensure customers achieve desired outcomes using a product or service.
Deal Desk: A team or process managing complex sales deals for compliance and profitability.
Demand Generation: Targeted marketing programs to drive awareness and interest in products or services.
Forecast Accuracy: Measure of how closely sales forecasts align with actual sales.
Go-To-Market Strategy (GTM): An action plan specifying how to reach target customers and gain competitive advantage.
Gross Margin: Revenue minus cost of goods sold, divided by revenue, expressed as a percentage.
Key Performance Indicator (KPI): A measurable value indicating effectiveness in achieving key business objectives.
Lead Conversion Rate: Percentage of leads that convert into customers.
Lead Scoring: Methodology for ranking prospects based on perceived value and purchase likelihood.
Marketing Qualified Lead (MQL): A lead likely to become a customer based on specific marketing criteria.
Net Promoter Score (NPS): Metric measuring customer loyalty based on their likelihood to recommend a product or service.
Pipeline Coverage: Metric comparing sales pipeline size to sales quota to estimate business potential.
Product-Led Growth (PLG): A strategy where the product is the main driver of customer acquisition and expansion.
Qualified Lead: A prospect interested in a product and meeting criteria to be a potential customer.
Quota: Sales target based on revenue or units sold for a salesperson or team.
Revenue Operations (RevOps): Function focused on maximizing revenue by aligning sales, marketing, and support. (Short
definition)
Retention Rate: Percentage of customers retained over a specific period, indicative of satisfaction and loyalty.
Sales Automation: Using software to automate repetitive tasks in the sales process.
Sales Enablement: Providing the sales team with necessary information, content, and tools for effective selling.
Sales Forecasting: Predicting future sales for resource management and planning.
Sales Pipeline: The process followed by sales teams to convert prospects into customers.
Sales Qualified Lead (SQL): A prospect vetted by marketing and sales, ready for direct sales engagement.
Sales Velocity: The rate at which prospects move through the sales pipeline to generate revenue.
Service Level Agreement (SLA): Contract detailing expected service levels between a provider and client.
Total Contract Value (TCV): Cumulative value of a contract, including all recurring and one-time charges.
Upselling: Encouraging customers to purchase a higher-end product than originally intended.
Win Rate: Percentage of sales opportunities that result in a successful sale.
Revenue Operations (RevOps) has many acronyms and terms. Here a list with definitions.
Account Expansion: Strategies to increase revenue from existing customers through upselling, cross-selling, or other methods.
Account-Based Marketing (ABM): A focused strategy where marketing and sales collaborate for personalized experiences for high-value accounts.
Annual Recurring Revenue (ARR): Yearly revenue expected from ongoing customer subscriptions or services.
Average Contract Value (ACV): The average annual value of customer contracts, indicating the typical deal size.
Bookings: The total value of all new contracts signed over a specific period, used as a growth indicator.
Churn Rate: Percentage of customers or subscribers discontinuing their service over a given period.
Customer Acquisition Cost (CAC): Total cost associated with acquiring a new customer.
Customer Lifetime Value (CLV): Estimated total revenue expected from a customer throughout their relationship.
Customer Success: Efforts to ensure customers achieve desired outcomes using a product or service.
Deal Desk: A team or process managing complex sales deals for compliance and profitability.
Demand Generation: Targeted marketing programs to drive awareness and interest in products or services.
Forecast Accuracy: Measure of how closely sales forecasts align with actual sales.
Go-To-Market Strategy (GTM): An action plan specifying how to reach target customers and gain competitive advantage.
Gross Margin: Revenue minus cost of goods sold, divided by revenue, expressed as a percentage.
Key Performance Indicator (KPI): A measurable value indicating effectiveness in achieving key business objectives.
Lead Conversion Rate: Percentage of leads that convert into customers.
Lead Scoring: Methodology for ranking prospects based on perceived value and purchase likelihood.
Marketing Qualified Lead (MQL): A lead likely to become a customer based on specific marketing criteria.
Net Promoter Score (NPS): Metric measuring customer loyalty based on their likelihood to recommend a product or service.
Pipeline Coverage: Metric comparing sales pipeline size to sales quota to estimate business potential.
Product-Led Growth (PLG): A strategy where the product is the main driver of customer acquisition and expansion.
Qualified Lead: A prospect interested in a product and meeting criteria to be a potential customer.
Quota: Sales target based on revenue or units sold for a salesperson or team.
Revenue Operations (RevOps): Function focused on maximizing revenue by aligning sales, marketing, and support. (Short
definition)
Retention Rate: Percentage of customers retained over a specific period, indicative of satisfaction and loyalty.
Sales Automation: Using software to automate repetitive tasks in the sales process.
Sales Enablement: Providing the sales team with necessary information, content, and tools for effective selling.
Sales Forecasting: Predicting future sales for resource management and planning.
Sales Pipeline: The process followed by sales teams to convert prospects into customers.
Sales Qualified Lead (SQL): A prospect vetted by marketing and sales, ready for direct sales engagement.
Sales Velocity: The rate at which prospects move through the sales pipeline to generate revenue.
Service Level Agreement (SLA): Contract detailing expected service levels between a provider and client.
Total Contract Value (TCV): Cumulative value of a contract, including all recurring and one-time charges.
Upselling: Encouraging customers to purchase a higher-end product than originally intended.
Win Rate: Percentage of sales opportunities that result in a successful sale.
Revenue Operations (RevOps) has many acronyms and terms. Here a list with definitions.
Account Expansion: Strategies to increase revenue from existing customers through upselling, cross-selling, or other methods.
Account-Based Marketing (ABM): A focused strategy where marketing and sales collaborate for personalized experiences for high-value accounts.
Annual Recurring Revenue (ARR): Yearly revenue expected from ongoing customer subscriptions or services.
Average Contract Value (ACV): The average annual value of customer contracts, indicating the typical deal size.
Bookings: The total value of all new contracts signed over a specific period, used as a growth indicator.
Churn Rate: Percentage of customers or subscribers discontinuing their service over a given period.
Customer Acquisition Cost (CAC): Total cost associated with acquiring a new customer.
Customer Lifetime Value (CLV): Estimated total revenue expected from a customer throughout their relationship.
Customer Success: Efforts to ensure customers achieve desired outcomes using a product or service.
Deal Desk: A team or process managing complex sales deals for compliance and profitability.
Demand Generation: Targeted marketing programs to drive awareness and interest in products or services.
Forecast Accuracy: Measure of how closely sales forecasts align with actual sales.
Go-To-Market Strategy (GTM): An action plan specifying how to reach target customers and gain competitive advantage.
Gross Margin: Revenue minus cost of goods sold, divided by revenue, expressed as a percentage.
Key Performance Indicator (KPI): A measurable value indicating effectiveness in achieving key business objectives.
Lead Conversion Rate: Percentage of leads that convert into customers.
Lead Scoring: Methodology for ranking prospects based on perceived value and purchase likelihood.
Marketing Qualified Lead (MQL): A lead likely to become a customer based on specific marketing criteria.
Net Promoter Score (NPS): Metric measuring customer loyalty based on their likelihood to recommend a product or service.
Pipeline Coverage: Metric comparing sales pipeline size to sales quota to estimate business potential.
Product-Led Growth (PLG): A strategy where the product is the main driver of customer acquisition and expansion.
Qualified Lead: A prospect interested in a product and meeting criteria to be a potential customer.
Quota: Sales target based on revenue or units sold for a salesperson or team.
Revenue Operations (RevOps): Function focused on maximizing revenue by aligning sales, marketing, and support. (Short
definition)
Retention Rate: Percentage of customers retained over a specific period, indicative of satisfaction and loyalty.
Sales Automation: Using software to automate repetitive tasks in the sales process.
Sales Enablement: Providing the sales team with necessary information, content, and tools for effective selling.
Sales Forecasting: Predicting future sales for resource management and planning.
Sales Pipeline: The process followed by sales teams to convert prospects into customers.
Sales Qualified Lead (SQL): A prospect vetted by marketing and sales, ready for direct sales engagement.
Sales Velocity: The rate at which prospects move through the sales pipeline to generate revenue.
Service Level Agreement (SLA): Contract detailing expected service levels between a provider and client.
Total Contract Value (TCV): Cumulative value of a contract, including all recurring and one-time charges.
Upselling: Encouraging customers to purchase a higher-end product than originally intended.
Win Rate: Percentage of sales opportunities that result in a successful sale.
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