GTM and RevOps Research Hub

Resources and research about the challenges, perspectives and future of RevOps and Go-to-Market.

GTM and RevOps Research Hub

Resources and research about the challenges, perspectives and future of RevOps and Go-to-Market.

Purple 2026 report cover titled "CRO AI Adoption Survey" featuring insights on AI in GTM from 26 revenue leaders.
Purple 2026 report cover titled "CRO AI Adoption Survey" featuring insights on AI in GTM from 26 revenue leaders.
January, 2026

CRO AI Adoption Survey 2026

This report analyzes AI adoption across 26 commercial organizations globally. The data reveals where revenue leaders invest in AI, which use cases drive value, and what barriers block wider adoption.

2025 report cover "RevOps: The Strategic Priority for VC and PE Investors" featuring Bain Capital and Sequoia logos.
2025 report cover "RevOps: The Strategic Priority for VC and PE Investors" featuring Bain Capital and Sequoia logos.
July, 2025

RevOps: The Strategic Priority for VC and PE Investors

Revenue Operations (RevOps) has quickly become the darling of Venture Capital (VC) and Private Equity (PE) firms. That’s no surprise—RevOps focuses on driving predictable revenue, lowering operational costs, and boosting EBITDA. New survey data now confirms this intuition and adds a deeper layer of insight into why investors value it so highly.

Report cover showing that S&P 500 companies using RevOps deliver significantly higher EBITDA, dated 2024.
Report cover showing that S&P 500 companies using RevOps deliver significantly higher EBITDA, dated 2024.
December, 2024

RevOps Stock Performance: Companies with RevOps deliver 176% more EBITDA

S&P 500 companies with dedicated RevOps functions are outperforming their peers. Out of the index, 135 companies (26.84%) have implemented RevOps — and they show clear financial advantages: an average stock price 14.14% higher, market capitalization 225.52% greater, and EBITDA 176.69% higher. These firms often prioritize long-term growth over immediate profitability, which is reflected in slightly lower earnings per share (EPS) and dividend yields.

Data-driven report cover on the global adoption and growth of RevOps, featuring a teal background and white graphics.
Data-driven report cover on the global adoption and growth of RevOps, featuring a teal background and white graphics.
September, 2024

Mapping the Rise of RevOps

This report analyzes the global state of Revenue Operations (RevOps) using LinkedIn data from October 2024. With around 16,000 professionals worldwide, adoption is led by North America and the IT sector. RevOps appears across both large enterprises and small firms, proving its scalability. While smaller than Sales Ops and Business Ops, it delivers distinct value by aligning revenue-focused functions and continues to grow rapidly as a core driver of modern revenue strategy.

Red 2024 report cover titled "RevOps in 2025: Data, Process, Leadership, and AI" with three overlapping white circles.
Red 2024 report cover titled "RevOps in 2025: Data, Process, Leadership, and AI" with three overlapping white circles.
September, 2024

RevOps in 2025: Data, Process, Leadership, and AI

This report provides a comprehensive analysis of the state of Revenue Operations (RevOps) based on insights from 180 professionals across 28 countries. RevOps is rapidly evolving, bridging strategy and execution across Go-to-Market (GTM) teams, yet challenges remain in realizing its full potential.

GTM and RevOps Research Hub

Resources and research about the challenges, perspectives and future of RevOps and Go-to-Market.

GTM and RevOps Research Hub

Resources and research about the challenges, perspectives and future of RevOps and Go-to-Market.

GTM and RevOps Research Hub

Resources and research about the challenges, perspectives and future of RevOps and Go-to-Market.