Go-to-Market & RevOps Audit

Go-to-Market & RevOps Audit

Go-to-Market &
RevOps Audit

Strategy & Execution perfectly in sync

profile picture alexander stevens

Justas Malinauskas

CEO & Co-Founder @ Whatagraph

The comprehensive audit gave us the external perspective we needed to optimise our strategy and identify new growth opportunities.

Struggling to identify bottlenecks in your GTM funnel?

Struggling to identify bottlenecks in your GTM funnel?

Struggling to identify bottlenecks in your GTM funnel?

If that sounds familiar, it might be time for a RevOps audit. But don’t worry—it’s not about dissecting every past decision. Instead, it’s about uncovering what’s holding your growth back and fine-tuning for success.


A RevOps audit isn’t about labeling things as right or wrong. It’s about understanding where your company stands today, setting a clear starting point, and mapping out the path forward.

RevOps Execution Loop
RevOps Execution Loop
RevOps Execution Loop

Why and when to run a RevOps Audit?

Why and when to run a RevOps Audit?

Why and when to run a RevOps Audit?

Too often, teams become so busy with tasks and jobs that, at some point, they stop seeing the forest for the trees. From our experience, this situation often coincides with a slowdown in growth and difficulty reaching the next big milestone. That is the perfect time for an audit, which allows for a clear assessment.


A RevOps audit is essential when making data-driven decisions feels like a challenge. It helps you pinpoint the most critical gaps in your customer journey—especially those affecting revenue—and presents an actionable roadmap of steps to take.


So far, audits have delivered real ROI for our customers by showing them how to sharpen forecast accuracy, reduce manual tasks for GTM teams, make smarter data-driven decisions, and tackle revenue-impacting issues head-on.

4 RevOps Audit steps to analyse your revenue flow end to end

Too often teams become so busy with tasks and jobs to be done that at some point they stop seeing forest for the trees. From our experience, this situation often coincides with slow down in growth and getting to the next big mileston. That is the perfect time for an Audit which allows to look into

Strategy Assessment


  • Capture the view of the leadership team

  • Complement it with front-line workers input

  • Tailored industry research


Big picture: Are you aligned on what is important?

Process Review


  • Understand and map the revenue process

  • Review internal documentation

  • Social selling assessment


Big picture: Are you processes supporting your strategy?

GTM Tech Stack Assessment


  • Review tech and technology adoption

  • Determine GTM AI maturity

  • Prepare a tooling map


Big picture: Is your tech supporting the processes?

Data Hygiene & Health Check


  • Review data quality and governance

  • Identify gaps in reporting

  • Highlight opportunities in data


Big picture: Is data in good shape to drive key decisions?

What happens after RevOps Audit?

What happens after RevOps Audit?

What happens after RevOps Audit?

  1. Audit Results & Roadmap

After RevOps Audit is complete, we deliver a 2-hour presentation of the key findings, insights and observations of your revenue flows to all involved stakeholders. Additionally, we provide you with a RevOps roadmap and support your teams in prioritizing the roadmap since there are often quick wins that can made for quick impact

Detailed presentation of the key findings

Thorough overview of all identified problems

Roadmap with proposed solutions, timeframes, and estimated workload

Indication of quick wins & prioritization

  1. Execution

After the audit, you can decide if you want to move to the execution mode and work with us to execute on the roadmap or take it to your team.