Greenomy, a global frontrunner in ESG & Sustainability Reporting Software, is on a Mission to Accelerate the Transition to a Net-Zero Future. With over 200 customers worldwide, Greenomy's platform empowers corporates, credit institutions, and asset managers to measure, disclose, and enhance their sustainability performance. However, as they scaled, they encountered challenges that many growth-stage companies face.
Increase in Pipeline
Marketing Sourced Revenue
Win Rate Growth
The solution we implemented had a technical aspect and a strategic element.
Revenue Wizards implemented Salesforce as Greenomy's core CRM, for reasons including:
Customization capabilities catering to diverse GTM and Channel strategies.
Seamless integration with various tools.
Alignment with Greenomy's corporate investors and partners who also utilize Salesforce.
The tech stack implemented by Revenue Wizards comprised Salesforce Sales Cloud, Salesforce Account Engagement, Salesforce Service Cloud, and Allbound for Partnership Relationship Management.
Greenomy adopted an account-based strategy, spanning from named accounts to account-based marketing. This strategic alignment ensured that tools and processes were tailored to drive results.
Annemarie McCurrach, Head of Marketing at Greenomy, remarked, "Implementing an account-based marketing strategy with Revenue Wizards has transformed our approach. It's not just about targeting named accounts; it's about aligning seamlessly with our sales team. Now, everyone has full visibility into what happens throughout the entire customer journey. From initial contact to closing the deal, we're working together more efficiently and effectively than before. This alignment is not just a strategy; it's a culture that fosters collaboration and drives success."
The integration of Allbound with Salesforce was pivotal. Marlies Geverat, Head of Partnerships at Greenomy, noted, "The integration has given us a unified view of our partner performance, enhancing our understanding and collaboration. Seeing the channel pipeline next to our direct sales has not only increased coordination but also empowered us to work together to win deals."
With an integrated CRM, Greenomy achieved unparalleled clarity in Revenue Analytics. Alexander Stevens, CEO of Greenomy, stated, "The insights from our Revenue Analytics guide our strategic moves, ensuring robust and sustainable growth."
Revenue Wizards' collaboration with Greenomy underscores the transformative power of RevOps Consultancy. By focusing on Sales Operations, Marketing Operations, and Customer Success Management, they paved the way for SaaS Revenue Growth. Greenomy's journey with Revenue Wizards showcases how strategic interventions can craft commercial powerhouses ready for present challenges and future growth.