AI in GTM Reached an Inflection Point—Here's the Data to Prove It

Revenue operations sits at the intersection of sales, marketing, and customer success. AI promises to optimize this intersection. But how far has adoption actually progressed?

We surveyed 26 CROs across company sizes, industries, and 15+ countries to find out. The results reveal where AI creates real value, which tools organizations actually use, and what challenges block progress.

Key findings:

• Average AI maturity hit 3.04/5 - organizations moved past experimentation into production

• 46% cite increased revenue as their primary AI benefit

• 50% plan to grow AI budgets by 11-25% next year

• Data quality and budget constraints tie as the top barriers (27% each)

This report delivers both the survey findings and a strategic playbook with three high-ROI use cases for sales teams ready to act.