"Revenue Operations is the critical uniting function as we head into the next chapter of Go To Market. Haris's book underscores that reality and delivers an important message about the future of GTM."
WSJ Best Selling Author of Kind Folks Finish First, CEO of Pavilion
"With 'The RevOps Pendulum,' Haris captured the essence of what RevOps is but also prepared the reader for the future. A must-read for any GTM practitioner."
WSJ Best Selling Author of MOVE,
CEO of GTM Partners
The RevOps Pendulum uses the pendulum to illustrate our scientific approach to RevOps.
Inspired by Newton’s Pendulum, it shows how Sales, Marketing, and Customer Success must be aligned under one go-to-market strategy. This is achieved through a holistic focus on Enablement, Process, Systems, and Data — breaking down silos and creating momentum for growth.
When these forces move in sync, they close the gap between strategy and execution — transforming silos into shared systems, chaos into clarity, and friction into scalable, predictable growth.
"This is a highly practical, realistic, and down-to-earth manual on building out your RevOps function."
Anastasiia Binns, Head of RevOps at Semble
Research Hub
Free Templates & Tools
Get access to practical resources mentioned throughout the book:
RevOps Maturity Assessment - Evaluate your organization's RevOps maturity level
Target Operating Model (TOM) Template - Plan your future-state operations
Tech Stack Map - Visualize your revenue technology ecosystem
Systems Roadmap Template - Plan your technology investments strategically
Customer Journey Map - Design end-to-end customer experiences
RevOps KPI Dashboard - Track key performance indicators
Sales Capacity Planning Calculator - Optimize your sales headcount
Change Management Toolkit - Drive successful organizational transformation
And many more