Executive Summary

This report provides a comprehensive analysis of the state of Revenue Operations (RevOps) based on insights from 180 professionals across 28 countries. RevOps is rapidly evolving, bridging strategy and execution across Go-to-Market (GTM) teams, yet challenges remain in realizing its full potential.

Key stats:

45% prioritize Sales over Marketing & CS in RevOps.

5x more respondents rate their data quality as poor vs. excellent.

23% are solo RevOps practitioners, some in 1,000+ employee firms.

75% have never used AI for reporting.

38% report to CRO, but some still report to Sales or Marketing.

76.7% believe RevOps should have variable pay.

53% prefer custom-built tools over specialized software.

11 tools is the average RevOps tech stack.

Leadership coaching gap – only 23% work with a leadership coach.