Executive Summary

Revenue Operations (RevOps) is the darling of Venture Capital (VC) and Private Equity (PE) firms. We all knew that intuitively as RevOps is all about improving predicable revenue flows, reducing operational expenditure, and improving EBITDA. Now, we have survey data that confirmed that and provides a more nuanced view on it. 24 Representatives from leading VC/PE participated in the survey, including: Sequoia Capital, Andreessen Horowitz, Bain Capital, or Cherry Ventures. The goal was to capture the investors perspective on RevOps.

Here are our key findings:

• PE firms rate RevOps importance to portfolio company growth higher (4.86/5.0) than VC firms (4.47/5.0)

  
  

• PE firms demonstrate stronger understanding of RevOps (4.57/5.0) compared to VC firms (3.82/5.0)

  
  

• 80% of PE firms consider RevOps "Critical" or "Very relevant" to company valuations

  
  

• Nearly 80% of PE respondents rated RevOps' impact on GTM speed as "Significant"

  
  

• 35% of PE firms expect RevOps reporting at every board meeting

  
  

• 70.8% of respondents were from VC firms, while 29.2% were from PE firms

  
  

• 65% of both PE and VC respondents believe all companies should establish dedicated RevOps functions

This research will provide detailed analysis and reveal significant differences in how investors perceive, prioritize, and influence RevOps functions within their portfolio companies. These distinctions reflect the fundamental differences in investment strategies, portfolio company maturity stages, and value creation approaches between VC and PE investors.