Revenue Operations (RevOps) connects the strategy, processes, data and technology used by Sales, Marketing and Customer Success. Its purpose is to help these teams manage the customer journey as one connected revenue process, from the first interaction through onboarding, renewal and expansion.

For B2B businesses, this helps reduce fragmented systems, unclear handovers and conflicting reports. A well-designed RevOps setup gives commercial leaders a clearer view of performance and helps teams make better decisions about growth, efficiency and customer retention.