Guillermo Blanco

Guillermo is a seasoned Revenue Operations leader with a strong focus on operational efficiency, data integrity, and strategic alignment across marketing and sales functions. He specialises in designing and optimising revenue infrastructure, from lead lifecycle frameworks to performance reporting. With experience supporting both established and rapidly growing SaaS organisations, Guillermo brings a methodical approach to improving pipeline visibility, refining attribution models, and enabling data-informed decision-making at every stage of the buyer journey.
He builds systems that enhance accountability, transparency, and long-term revenue performance.