HubSpot Alternatives That Keep Your CRM Data Yours

The five HubSpot alternatives we recommend for keeping your CRM data under your control are Attio, Pipedrive, Zoho, Odoo and Salesforce. Pipedrive, Zoho, Odoo and Salesforce publish EU hosting options. Attio runs on Google Cloud through an Irish entity but does not name a storage region in its DPA, so ask before you sign.

"We made a mistake." That is how HubSpot opened its community post on 5 July 2026, pulling back a set of terms changes it had announced four days earlier.

Here is what it walked back. On 1 July, HubSpot updated its Product Specific Terms, and the redrafted enrichment section covered how HubSpot may use data to maintain and develop its own commercial dataset. If you opted into enrichment, some of your business contact data would help keep that shared dataset current, and the dataset would be used to enrich other customers' records. The timing matched a new feature called Contact Discovery, due to launch on 4 August and built on exactly that pool.

What counts as "enrichment data" here is broad. It covers business-card details (name, job title, company, work email), email engagement data from HubSpot's sending infrastructure (deliveries, opens, clicks, bounces) and, with intent data sharing switched on, visits picked up by the HubSpot tracking code. Not your notes, deals, custom fields or call recordings. But enough to rebuild a live map of your buyers and hand pieces of it to strangers.

The terms did the clever part quietly. The enrichment documentation puts the notice and consent responsibilities on you. You send the notices and collect the consents; if a regulator comes knocking, it is your lawful basis on the line. HubSpot builds the machine, you carry the risk of feeding it.

Then came the backlash, and then the apology. HubSpot says it will not move forward with the July 1 changes. To be fair to HubSpot, it also says enrichment was always meant to be opt-in and admin-controlled.

Did they kill the idea? No. Read the same post again. They still believe in what they call "Trusted Prospecting", and they promise that new enrichment capabilities using your data will be "fully and transparently opt-in". So the idea is alive. They paused the rollout to rebuild it with a cleaner consent screen.

Here is my problem with that, opt-in or opt-out. A CRM is a database. It is your database. The company that hosts it should have no route to use what is inside for its own commercial gain. Not with a checkbox. Not with a better checkbox. The moment there is a switch in the product that turns your customer records into a resale-ready format, the switch is the risk. For a European business under the General Data Protection Regulation (GDPR), that is not a setting you toggle off. It is a reason to leave.

The good news is they handed you a window. While they are "reassessing", nobody is pooling your data. Use the time to plan a migration instead of reacting to the next announcement.

In the interest of disclosure, we started replacing HubSpot at Revenue Wizards in 2025 and wrote about why; our own CRM now runs on Attio. We also implement Attio, HubSpot and Salesforce for clients.

5 HubSpot alternatives where your data stays yours

Attio. Best for a simple, modern sales motion. Best-in-class tooling, and it integrates cleanly with the rest of your stack.

Pipedrive. Less modern than Attio, more stable. Solid for straightforward use cases.

Zoho. The suite is well established. Not glamorous, highly customisable, does the job.

Odoo. If your Enterprise Resource Planning (ERP) system already runs on Odoo, the CRM is the easiest thing you will roll out this year. It can also run on your own servers, because the Community edition's source code is public, and Enterprise adds extra add-ons on top.

Salesforce. Above 5 million dollars in annual recurring revenue (ARR), hire a good admin and make the switch. The case holds for plenty of companies under 5 million too. Our HubSpot vs Salesforce comparison covers when it fits.

Where each alternative hosts your data

Hosting location is the first privacy question, not the last. This is what each vendor states on its own pages (checked 15 October 2026).

CRM	EU hosting	How your region is set
HubSpot (for reference)	AWS, with an EU location in Germany	Assigned from your IP address at sign-up; Starter, Professional and Enterprise accounts can change data centre
Attio	Google Cloud; the hosting sub-processor is Google Cloud EMEA Limited (Ireland). The DPA names no storage region and says backups go to a different region	Ask Attio to confirm the region in writing
Pipedrive	AWS regions include EU (Frankfurt) and EU (Dublin)	EU sign-ups are hosted in the EU, but IP mapping can place an account elsewhere; support confirms the location
Zoho	Primary data centre in Amsterdam, secondary in Dublin	Follows the country you choose at sign-up
Odoo	Odoo Online Europe runs production in France and Belgium, with backups in France, the Netherlands and Sweden	Hosted in the nearest region; you can request a change. New customers on Odoo 19 or later get EU-only backups; others keep an extra backup in Canada until the transition completes (planned for Q4 2026)
Salesforce	Hyperforce EU Operating Zone stores and processes data within the EU and Switzerland, with EU-based support	Covers a select set of vetted products and features

Hosting is not the whole story. HubSpot, for example, states that its sub-processors may process data outside your hosting location. Ask every vendor for its data processing agreement and sub-processor list, and read them side by side.

Why these HubSpot competitors handle data differently

HubSpot never made leaving easy before. The fact that a button to reformat your customer data for someone else's commercial use can exist inside the platform at all is the tell. For a European customer, that is an unacceptable risk.

How to plan the move

A CRM switch is a rebuild and a migration, not a settings change. Plan for these four things.

• Compare total cost over several years. Licences are the small part. Re-enablement, integration rework and lost productivity during the transition are the big ones.
• Check jurisdiction, not just location. Before you sign, ask whose government can legally demand access to the data, and loop in your legal team early.
• Treat it as a cleanup. In our client work, migrations are also cleanup decisions about which fields, duplicates and spreadsheet workarounds make the move, and which get archived. Delete during the migration; there is no cheaper moment.
• Map your integrations first. Billing, enrichment, calling and marketing tools all have to reconnect, and integrations, not the CRM, are where migrations usually break.

If your contract is the obstacle, our post on what the EU Data Act changes for SaaS contracts is worth a read.

If you are weighing that move, our CRM implementation and migration work plans it end to end, covering the data model, migration with de-duplication and the integrations around it, with your own operator learning to run the new system.

Bye, HubSpot.

Frequently asked questions about HubSpot alternatives and data privacy

What is the best HubSpot alternative for GDPR and data privacy?

There is no single best one; it depends on your sales motion. For a modern, simple motion we recommend Attio. Pipedrive suits straightforward pipelines, Zoho suits teams that want a broad suite, Odoo suits companies already on Odoo ERP, and Salesforce suits complex revenue models. Check each vendor's hosting region, DPA and sub-processors against your own obligations.

Does HubSpot store data in the EU?

HubSpot can. Its product infrastructure runs on AWS with an EU location in Germany, and new accounts are assigned a data centre based on the IP address at sign-up. HubSpot also states that sub-processors may process data outside the hosting location.

Did HubSpot use customers' CRM data to enrich other customers' records?

It announced terms on 1 July 2026 that would have let it use opted-in customers' business contact data to maintain a shared enrichment dataset. On 5 July 2026 it said it would not move forward with those changes. It also promised that future enrichment capabilities using customer data will be fully and transparently opt-in.

How hard is it to migrate away from HubSpot?

Moving the records is the easy part; rebuilding the data model, automations and integrations is the real work. A focused migration can take weeks, longer if billing and other systems are connected. Use it to clean up duplicates and unused fields rather than lifting and shifting them.

Is Salesforce better than HubSpot for data privacy?

Salesforce offers the Hyperforce EU Operating Zone, which stores and processes data for a vetted set of products within the EU and Switzerland. That is a stronger residency option than standard hosting. Whether it is the right CRM depends on your complexity and on having an admin to own it.