Vibe-code your GTM stack
Stop renting your revenue tooling. See what you'd save.
Twelve GTM & RevOps tools most teams buy off the shelf — and roughly what their license fees cost. Set your seat count and watch the annual savings.
Estimated annual license savings
Estimated annual license savings €190,000
≈ €9,500 per seat / year across 12 tools
- 12
- tools replaced
- 16–107
- days to build
Realistic range: €124k – €247k / yr, depending on mid-market vs. enterprise tiers.
What you'd build instead of buy
Toggle off anything you'd still rather purchase — totals update live.
| Build | Tool & the SaaS it replaces | Effort | Complexity | License / yr |
|---|---|---|---|---|
Partnership platform Replaces PRM · Impartner, PartnerStack | Low | €20,000 | ||
Deal room Replaces Digital sales room · Aligned, Dock | Low | €12,000 | ||
Security / trust center Replaces Trust center · SafeBase, Vanta | Low | €10,000 | ||
E-learning / LMS Replaces LMS · TalentLMS, Docebo | Low | €8,000 | ||
Capacity planning Replaces Planning · Fullcast | Medium | €10,000 | ||
CPQ Read our blog on how to build a CPQ Replaces CPQ · Salesforce CPQ, DealHub | High | €25,000 | ||
Commission calculator Replaces Commissions · CaptivateIQ, QuotaPath | Low | €12,000 | ||
Forecasting tool Replaces Forecasting · Clari, BoostUp | Medium | €25,000 | ||
Sales coach Replaces Conversation intel · Gong, Chorus | High | €28,000 | ||
Lead enrichment / research Replaces Enrichment · ZoomInfo, Clay | Medium | €15,000 | ||
Support bot Replaces Support AI · Intercom Fin, Ada | Medium | €15,000 | ||
Internal knowledge base Replaces Knowledge · Guru, Glean | Medium | €10,000 | ||
| Total annual license fees avoided | €190,000 |
Low-risk, fast wins
The "it's just data / just an Excel" tools — trust center, LMS, commissions, internal KB — are genuinely a day or two each and carry almost no model risk.
Where the money & risk hide
CPQ, forecasting and the Gong-style sales coach are the priciest licenses — and the hardest to build. Call transcription & scoring is the real work, not "just data."
Net savings is lower
Several tools lean on Clay / n8n / CRM connectors with their own ongoing cost, and you trade license fees for build & maintenance time. Treat as gross savings.
Need help building?
Let's scope your GTM stack together.
We help revenue teams decide what to build, what to buy, and ship the build. Book a call and we'll walk through your numbers.
Market-knowledge ballparks, not quoted figures — order-of-magnitude, not gospel. Costs scale linearly per seat from a 20-seat baseline; real vendor pricing varies by tier. Pull 2–3 actual quotes for the headline items (CPQ, Gong, Clari) before putting numbers in front of anyone.
What not to build
Possible isn't the same as worth it. These are systems of record — buy them.
- Buy it — possible, but a whole-team project
CRM / ERP
For a small company a lightweight build can work. But for anyone larger this is your single source of truth — and it gets very complex fast, with a heavy integration load on every side. It's genuinely buildable, but realistically it takes close to a full engineering team to pull off and sustain, not a few months of effort.
- Buy it — complexity compounds at scale
Marketing automation (with CRM)
For mid-size companies there's a lot running underneath: automations tied to SEO, constant optimization, and the same kind of compounding complexity as the CRM. The platform earns its license here — rebuilding it pulls effort away from the GTM tools that actually pay back quickly.
- Possible — but future, not a priority
Billing
A lot can go wrong with billing, and you need extreme compliance and a full audit trail. In theory it can be built — but the finance integration is very sensitive, so it's something to revisit far down the road, not now.
